How long have you been with Lifestyle?
I joined as their Senior Graphic Designer in Summer 2022.
How has your role evolved?
When I first joined it was a much smaller team and we were primarily focusing on the business side of Gift Vouchers. But as we shifted to new channels and we’ve expanded, my role has taken on a whole new world with the three different avenues of our product. Each one requires different design needs while trying to keep it all cohesive as the Lifestyle brand.
What does your role look like across the entire company?
On the business side, we work closely with the product team to build out reward platforms. And overall, we work with the partnerships teams to create brand collateral, banners etc. and help with our accounts team with bespoke client wallets and vouchers.
But then I help a lot with our consumer site, social media, and designing new voucher designs across our verticals – it’s really a different project every day.
What do you like most about working at Lifestyle?
One of my favourite things about this role is getting to work in house to create our retail products and in-store advertising, but then actually getting to see it in public and see how people are viewing it, buying it, and interacting with it – makes it a bit more exciting.
Apart from that of course the people make it really fun – there’s always great banter and a great energy to the office when we’re all in.
What are you looking forward to in the company?
We recently brought in our graphic designer Emily, and it’s really given us the capacity to expand into different creative projects, things like animation and more product photography. Along with her, having a full marketing team to brainstorm ideas with really lets us play with new strategies and explore new areas in the gift card world, which is exciting.
Now the fun question! You have control of the music in the office, what are you playing?
In terms of bands, a little bit of everything, but I guess mostly Sam Fender or the Kooks or the 1975.