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About Us

Motivates have existed for over 16 years making rewarding easy for businesses of all sizes – and we love what we do!

Who we are

Lifestyle is powered by Motivates, the reward experts.

Everything we do is designed to help you show the great people in your world just how much you value them. We know that creating inspirational recognition, loyalty and motivation strategies is critical to success. And that is what we at Motivates are all about.

Lifestyle is our most popular reward. And for good reason! We’ve also got a great range of flexible solutions to give you the right tools to motivate and reward any audience, be it sales incentives, channel incentives, customer loyalty programs, incentive travel, hospitality or knock-out events to reward, engage, celebrate and inspire great people in your world.

Our Mission

Helping you give more to
the people that matter

You value the people in your world and you want to show it. Our goal is to support you in any way we can. That's why we work so hard to offer gifts, rewards, and experiences from quality brands that everyone loves.

For growing businesses, we understand that creating inspirational recognition, loyalty and motivation strategies is critical to your success. That's why we offer all the advice and support you need to meet your strategic goals.

Core Values

Our values


Happy customers

We know how to make people feel good and keep people happy.


Flexible offering

Making rewarding and gifting easy, whatever your needs.


Best products

Perfect for business as well as personal rewards and gifts.


Choose quality

We always give you choice of the highest quality products out there.

Our History

A rewarding journey



Red Letter Days is born and pioneers the concept of giving experiences as gifts. In 2007 'RLD for Business emerges as customers independently start to use experiences to Reward, Recognise and Motivate.



Lifestyle Gift Card launched. Now the number one gift voucher in the market with 200+ retailers.



Motivates is born having been acquired by the management team at Red Letter Days. New laser focus on providing our customers expert reward, recognition and gifting solutions.


2020 - 2021

Lifestyle goes on sale to the public in nationwide retailers like Sainsburys, Asda and WHSmith, instantly becoming a favourite gift for millions of people around the UK.



Launching direct to customer sales online, allowing our millions of already happy instore gifters to buy their go-to gift cards at the click of a button.

Lifestyle Gift Card, part of Motivates is B Corp Certified

In August 2022 we joined the ranks of over 4000+ companies (including many of our life:style Gift Card customers) who are using business as a force for good by becoming a B Corp certified business.

B Corp was established in 2006 and is the first and only certification for businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability.

We've always worked hard to focus on our core purpose as well as our profit and being B Corp certified signifies that we are 'walking the talk' and are committed to being a sustainable and ethical business.

You can learn more about our journey to becoming certified here from our Chairman, Bill Alexander.

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Certified B Corporation