Pretty big — and growing twice as fast as retail!

The UK gift card market is currently worth £7 billion, with more and more people choosing gift cards as their go-to way to spend, gift, and reward.

That means more opportunity for brands like yours to be part of something bigger.

We’re proud to be a £75 million (and growing!) multi-store gift card company — trusted by some of the UK’s biggest retailers, employers and customers.

Over 2 million customers visit our site every year — and that number keeps growing. More shoppers, more eyes on your brand, and more chances to be discovered.

We’re proud to partner with over 500 amazing brands — and counting!

From household names to brilliant independents, we’re always growing our community to offer more choice and more value to customers.

Lifestyle Gift Cards are available in over 10,000 stores across the UK — including ASDA, Co-op, Boots, Home Bargains, WHSmith and Sainsbury’s. You can also buy them online through Funky Pigeon and on our website.

Plus, we work with thousands of businesses like Eurostar, CEX and Virgin Atlantic who give our Gift Cards to their staff through Employee Reward and Recognition schemes. If you'd like to know more about that, just get in touch at sales.team@motivates.co.uk — we’d be happy to help.

Our team will always do their best to sort things internally first.

If we do need to reach out, we’ll use the contact details you gave us during onboarding — just to keep things running smoothly for everyone.

Being B Corp Certified means we meet high standards for social and environmental impact, accountability, and transparency. It’s independent proof that we put people and the planet at the heart of what we do — not just profit. For us, it’s about making sure every gift and reward gives more back, whether that’s to our communities, our partners, or the planet.

You can learn more about our commitment to sustainability here (https://business.lifestylegift...)

We’re always here if you need us. Just drop the Partnerships team a message at partnerenquiries@motivates.co.uk and we’ll be happy to help.

If a customer refunds their purchase, this will be treated as per your normal return process for eGift Cards. 

This still counts as a successful redemption as we pay for the eGift Card at the point of transfer to the customer.

Customers can search by product, brand, or category — giving your business plenty of ways to be discovered. It’s a powerful brand discovery tool that our customers love exploring.

It’s easy and straightforward:

1. The customer creates an account and redeems their Lifestyle Gift Card.

2. The balance appears as credit in their account.

3. They swap their credit for an eGift Card from their chosen retailer (that's you!).

4. Your Retailer eGift Card is emailed to them and saved in their 'eGift Card Wallet' on our website.

From there, they shop directly with your store (either online or in-store, depending on what you have available).

We simply buy your eGift Card at a discounted rate to the face value which it is sold. This is our commission rate. 

You'll be paid promptly every month, per your agreed payment terms. 

No surprises, no hidden fees.

We’d love to hear from you! Just drop us a line at partnerenquiries@motivates.co.uk or fill out the enquiry form above, and our team will walk you through everything you need to know.

After that, we’ll send over the onboarding documents to proceed with becoming a partner.

Not long at all - onboarding usually takes around two weeks and we'll walk you through it, every step of the way.

There are no upfront fees — we only take a commission when a customer chooses to swap their Gift Card with your store.

Yes — the Lifestyle Gift Card works by letting customers swap their credit for your eGift Card.

All partners are featured on our most popular Gift Cards — Ultimate, Happy Birthday, Thank You, Congrats, and our seasonal Christmas Cards.

Depending on your product, you might also appear on one (or more!) of our category cards, like Sustainable, Home, Eat, Fashion & Beauty, or Small Business Sunday.

It’s all about finding the best fit for what you offer, plus, more gift cards means more exposure for your brand.

To get you fully onboarded, we’ll need a few bits of paperwork:

- New Supplier Information Form
- eGift Card T&C's
- Contract and Self Billing Agreement

Got questions or ready to go? Just drop our Partnerships team a note at partnerenquiries@motivates.co.uk — we’ll guide you through it all.

We offer plenty of ways to get your name out there!

You can choose paid marketing opportunities like banner and email placements — or join in on our monthly Instagram giveaways for free (excluding the cost of your prize) for even more exposure.

We’re always looking for new ways to spotlight our small business partners. The more brilliant brands we bring on board, the stronger and more exciting our gift card becomes — and that’s when we can really ramp up our marketing to drive awareness and sales.

It’s completely free to sign up and stay on the platform.

The only cost is a small commission — and that only applies when a sale is made.

Our initial partnership term is 2 years. We’re at the beginning of building a standout portfolio of brilliant small brands in the multi-choice gift card space — and that takes time. We’re excited for you to be part of this journey with us.

Yes — big or small, we love you all! We welcome businesses of all sizes.

There’s plenty to love:

- It’s completely free to join and stay on the Lifestyle Gift Card

- You’ll get exposure to millions of potential customers

- And here’s the best bit — 67% of customers spend more than the value of their Gift Card.

(That extra spend? It’s all yours — no commission taken.)

More reach, more value, and more reasons to be part of something great.

What’s more, you’ll be part of a community that’s reshaping the world of multi-choice gift cards — creating a product designed for consumers who love to shop somewhere different. We’d love you to join us on this journey and help us build something truly special together.

Yes — absolutely.

We’re all about offering customers more choice, so we’re happy to welcome partners from the same industry or market. There’s room for everyone.

Our Partnerships team will get in touch by email when we need your eGift Card.

You will need to pre-generate eGift Card Codes at predetermined denominations and share them with us. We then send them directly to our customers when they choose your eGift Card.

We’ll need to know any key restrictions your eGift Card comes with. For example:

- Is there a maximum number or value of eGift Cards that can be used in one transaction?

- Can it be used alongside other offers or promotions?

- Are there any product exclusions or expiry limits?

Sharing these details helps us set the right expectations for customers — and makes their journey smoother with your brand. We'll get these details from you during the onboarding process.

Your eGift Cards should be valid for at least 24 months, but the longer the better here!

We usually ask for £10, £15, £20, £25 and £50 options — but this can vary depending on what you sell.

We can accept as many codes as you’d like, though we aim to set a sensible amount based on your business size to avoid unnecessary admin. Some partners prefer to provide a year’s worth upfront, while others top up every few months — we’ll chat through what works best for you when you sign up.

You’ll need to have your own eGift Cards set up on your website — the same ones you already sell directly if you have a gift card programme.

There’s no integration or development needed. When a customer swaps their Lifestyle Gift Card credit for your brand, they’ll receive one of your standard eGift Cards from us — just as if they’d bought it from you directly.

Nope - we only work with your eGift Card Code. 

We work exclusively with eGift Cards with our partners. It’s quicker, simpler, and better for the planet too.

You can! We conduct print runs every year, and there’s an opportunity for partners to feature their logo on the front of our Gift Cards for a set fee.

Absolutely — we love a shoutout! Check out our Partners Hub for ready-made social media templates, our logos and more.

We like to keep things simple for our partners.

When you join, you can opt to sign a Self Billing Agreement — that just means we raise invoices for you, so you don’t have to.

You will then receive an email on the 1st the month with a report and invoice, covering all redemptions from the month before. You’ll then get paid per your agreed payment terms.

Your payment will be the total value of Gift Cards sold, minus commission.

So: fewer admin headaches, more time back for you.

Redemptions vary from brand to brand — some see higher volumes than others. With over 2 million customers, joining Lifestyle gives you valuable brand exposure and the opportunity to reach new shoppers, not just through redemptions but as a powerful awareness and acquisition channel too.

We’re still at the beginning of this journey, building a market-leading multi-choice gift card that champions small businesses. By coming on board now, you’re helping to shape something truly special — and that’s when the magic happens