Making the decision to become B Corp Certified is not something to take lightly, it involves a very real time commitment to review processes, policies and documentation as well as completing questionnaires to demonstrate that the business meets the requirement of being a force for good. We have closely analysed every aspect of the business - from our core processes, our employment policies and proposition and our environmental impact. Becoming certified was absolutely something we wanted to do, but it was certainly a team effort and not simply a box ticking exercise!

There are many reasons that people choose to become a B Corp. For many, it attracts employees who feel passionately about the same principles. It also demonstrates to suppliers and partners the focus of the business. For us, it was a chance to clearly demonstrate that we are focused on purpose as well as profit - and that it's good for business!

Throughout the process, we found that many of the principles of being a B Corp aligned with how we have operated the business, including some core principles including:

- Doing good business with good people.
- Carefully selecting our team members, partners and clients because they have that special something.
- Making good business decisions that will improve lives, either through our own charitable endeavours, partnerships or through our working processes.
- Wanting to build a business in a way that left the planet in a better state than we found it.
- Our commitment to improving local areas with our volunteering programme, our recycling and product improvement initiatives.
- Having fun!

This is just the start of our journey as we continue to improve and focus on our three key pillars - people, planet and profit - and we hope you too will join us on the BCorp journey.

Bill and the Motivates Team