Who we are
We are experts in gift and reward
For over 20 years, we've been passionate about helping people spread the joy with the highest quality gifts, rewards and experiences to give.
Helping you give more to the people that matter
You value the people in your world and you want to show it. Our goal is to support you in any way we can. That's why we work so hard to offer gifts, rewards and experiences from quality brands that everyone loves.
For growing businesses, we understand that creating inspirational recognition, loyalty and motivation strategies are critical to your success. That's why we offer all the advice and support you need to meet your strategic goals.
Our values
Happy Customers
We know how to make people feel good and keep people happy.
Flexible Offering
Making rewarding and gifting easy, whatever your needs.
Best products
Perfect for business as well as personal rewards and gifts.
Choose Quality
We always give you choice of the highest quality of products out there.
A rewarding journey
1989
Red Letter Days is born and pioneer the concept of giving experiences as gifts. In 2007 'RLD for Business' emerges as customers independently start to use the experiences to Reward, Recognise and Motivate.
2011
life:style Gift Card launched to provide an innovative two-step digital gifting option to the B2B market.
2018
Motivates is born having been acquired by the management team at Red Letter Days. New laser focus on providing our customers with expert reward, recognition and gifting solutions.
2020-2021
life:style goes on sale to the public in nationwide retailers like Sainsburys, Asda and WHSmith, instantly becoming a favourite gift for millions of people around the UK.
2022
Launching direct to customer sales online, allowing our millions of already happy instore gifters to buy their go-to gift cards at the click of a button.
Company
Life:style is part of the Motivates Company.
To our people, our customers, our community and our planet - our mission is to be a force for good. We are a Certified B Corporation. Carbon neutral and with environmentally friendly packaging, we will only truly have succeeded if we can say we have left the world a better, happier place than when we started.