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We're helping to give gifts
wherever you are

Who we are

We are experts in gift and reward

For over 20 years, we've been passionate about helping people spread the joy with the highest quality gifts, rewards and experiences to give.


Helping you give more to the people that matter

You value the people in your world and you want to show it. Our goal is to support you in any way we can. That's why we work so hard to offer gifts, rewards and experiences from quality brands that everyone loves.

For growing businesses, we understand that creating inspirational recognition, loyalty and motivation strategies are critical to your success. That's why we offer all the advice and support you need to meet your strategic goals.


Our values


Happy Customers

We know how to make people feel good and keep people happy.


Flexible Offering

Making rewarding and gifting easy, whatever your needs.


Best products

Perfect for business as well as personal rewards and gifts.


Choose Quality

We always give you choice of the highest quality of products out there.

Our History

A rewarding journey 



Red Letter Days is born and pioneer the concept of giving experiences as gifts. In 2007 'RLD for Business' emerges as customers independently start to use the experiences to Reward, Recognise and Motivate.



life:style Gift Card launched to provide an innovative two-step digital gifting option to the B2B market.



Motivates is born having been acquired by the management team at Red Letter Days. New laser focus on providing our customers with expert reward, recognition and gifting solutions.


life:style goes on sale to the public in nationwide retailers like Sainsburys, Asda and WHSmith, instantly becoming a favourite gift for millions of people around the UK.



Launching direct to customer sales online, allowing our millions of already happy instore gifters to buy their go-to gift cards at the click of a button.

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A Company

Life:style is part of the Motivates Company.

To our people, our customers, our community and our planet - our mission is to be a force for good. We are a Certified B Corporation. Carbon neutral and with environmentally friendly packaging, we will only truly have succeeded if we can say we have left the world a better, happier place than when we started.

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